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888 Teams with Treasure Island in Nevada[ return to main articles page ]

By: Dan Cypra    [See all articles by Dan Cypra]
Published on Mar 5th, 2013
According to eGaming Review, or EGR, 888 has teamed with a second land-based casino in Nevada. This time, it will buddy up with Treasure Island. EGR explained that Treasure Island, a Las Vegas Strip casino, will "launch its B2C poker brand in the state at the end of June or the beginning of July. Several sources close to the matter told EGR that talks between Treasure Island and the U.K.-listed operator began earlier last year with an initial agreement signed 'six months ago,' according to one individual who wishes to remain anonymous."

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The 888 subsidiary Dragonfish has already partnered with Caesars Interactive Entertainment in Nevada, making the Treasure Island deal its second one forged in the desert state. The Nevada Gaming Control Board has not yet officially approved 888 to provide games, nor has it approved Treasure Island. Caesars was formally given an online poker license in December.

Neither the Caesars nor Treasure Island online poker rooms can get off the ground until 888 is approved, but according to EGR, that could happen as soon as this week.

EGR added that 888's relationship with Caesars could be on shaky ground: "It also remains unclear as to the future of 888's deal with Caesars after [Caesars] Chief Executive Gary Loveman said the company was likely to move away from 888's technology and towards rival French supplier Barriere for its poker software in the U.S. ahead of owning the platform in the next two years."

Phil Ruffin, who was spotted on the final season of GSN's "High Stakes Poker" and played in last year's WSOP One Drop tournament, owns Treasure Island after purchasing it four years ago for over $600 million. The property has over 2,600 rooms and sits in between the Mirage and Fashion Show Mall on the famed Las Vegas Strip. It opened in 1993 and was sold to Ruffin in 2009 by MGM Mirage. Whether the casino is simply a "Plan B" of sorts for 888 should its relationship with Caesars sour remains to be seen.

Two weeks ago, Nevada Governor Brian Sandoval officially signed a bill into law that allows for interstate online poker. Sandoval was quoted as saying during the signing, "This is a historic day for the great state of Nevada. Today, I sign into law the framework that will usher in the next frontier of gaming in Nevada. This bill is critical to our state's economy and ensures that we will continue to be the gold standard for gaming regulation." Delaware and New Jersey allow full-scale online gambling, not just poker.

888's poker revenue grew 31% year-over-year in the fourth quarter, according to financial documents released in February. 888 reported poker revenues of $24 million, which it attributed to "the strength of our product and our successful marketing efforts." Its stock, which is traded in London, shot up from below 120 pence per share in February to close Tuesday at 168 pence.

See what else is brewing in PocketFives' Nevada poker community.

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Comments

  1. can you imagine being Phil Ruffins homie? A dood who had an EXTRA 600 fkn million on hand for treasure island? Geez
    I dont remember how he played, id say he's a nit and that $600 mil wasnt even a dent the the big papa account which his balance absolutley needs 2 lines to fit on the teller reciepts..just unreal

    I dont know, I like what Paul Stanley said "Having a bunch of money just gives you the ability to not worry about money"
  2.  
    Originally Posted by tripseekerx View Post

    can you imagine being Phil Ruffins homie? A dood who had an EXTRA 600 fkn million on hand for treasure island? Geez
    I dont remember how he played, id say he's a nit and that $600 mil wasnt even a dent the the big papa account which his balance absolutley needs 2 lines to fit on the teller reciepts..just unreal

    I dont know, I like what Paul Stanley said "Having a bunch of money just gives you the ability to not worry about money"

    He went from owning convenience stores to being a hotelier, which is quite a story.
     
    Thread Starter
  3. wow, nice to see 888 is making all the right moves. 2nd best TRUSTED site on the planet! rest of the sites rig player pools and run house bots.
  4. Jedi - there won't be house bots and such. The last thing any poker room online would want to do is risk their legal status in the US for some mediocre amount of money.
  5. The question I have is, will all states except those like WA who have legislation against online gaming be allowed to play on 888 when this goes through or is it only residents of NV?
 
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