PocketFives.com, the leading online poker community, has added their second high profile hire in the last three months, naming Lance Bradley as President and Editor in Chief. Bradley will oversee business development and bring his wealth of experience in developing quality poker content to the company.

While continuing to provide the best coverage of the world of online poker under Bradley, PocketFives will have a more well-rounded approach to covering poker and will expand to include regular longform features, player profiles and podcasts.

“Lance is passionate about poker and he’s passionate about content – it’s a perfect fit for PocketFives as we look to expand our audience,” said PocketFives co-founder Adam Small. “With over ten years of working in the poker industry, Lance brings with him the respect of his peers.”

Bradley joins PocketFives after nearly eight years with BLUFF Media where he was Vice President of Content and Editor in Chief. During his time there, Bradley gained the respect of the poker community by producing top quality content, both online and in print.

“The passion that PocketFivers have for the game of poker is really special and I hope we can cover the players and the game in a way that honors that,” said Bradley. “Adam was the first person I heard from after BLUFF closed and after talking to him once, I knew it was where i was going to end up.”

One of poker’s most respected journalists, Bradley has covered the poker world since 2006 and joined BLUFF in 2008. Prior to that he worked with Bodogfor five years including 2.5 years as Poker Room Manager, giving him a unique understanding of the business side of the game.

Longtime PocketFives editor Dan Cypra will continue his role with the company and serve as Managing Editor, reporting directly to Bradley.