Assets that will soon be the property of Gamynia include WPTE’s episode library, intellectual property rights, brand names, and “assumed contracts.” WPTE will hang onto its cash, cash equivalents, office leases, and employee contracts. In addition, WPTE will continue to reap Party Gaming’s sponsorship revenues from Seasons IV to VI of the WPT and Season I of the Professional Poker Tour (PPT). It will also retain income from PokerStars’ sponsorship of the seventh season of the WPT outside of the United States.
Gamynia has partnered with Hardway Investments, whose clients include the industry staples Playtech (which operates the iPoker Network) and Titan Poker, the flagship site of Playtech’s network. Hardway is based in Antigua and also works with the affiliate network Euro Partners, Casino Tropez, and Europa Casino. The company’s site claims that it is “one of the world’s top established and progressive eGaming marketing, consulting, and operations firms.” Hardway will be charged with managing the future of the WPT brand.
The sale must be approved by a majority of WPTE’s shareholders. The company announced that his has secured the approval of 39% of its constituents so far. Should the sale officially be green-lighted, the WPTE will change its name and move into a non-poker venture. No indication was given as to what new businesses it would be engaged in. However, its press statement notes that WPTE “will employ our cash in a new venture by developing a new business or combining, through one or more strategic transactions, with companies that have significant unrealized value or growth potential.”
WPTE stock is traded on the NASDAQ, where it can be found under the same four-letter acronym. The news of the sale was posted after trading had closed for the day on Monday. On Tuesday, WPTE stock was down $0.43 to $1.06 at the time of writing, or 29%. Between September of 2008 and June of 2009, the company’s shares were fetching less than $1 and faced de-listing from the NASDAQ. Four years ago, WPTE traded at over $26 per share. By May of 2007, its price had fallen below $5. The company is chaired by Lyle Berman, with Steve Lipscomb serving as its President and CEO. Its shareholders will not receive a distribution of the sale proceeds.
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