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Absolute Poker and UltimateBet Form CEREUS

By Dan

The third largest online poker network in the world was formed on Thursday, with UltimateBet and Absolute Poker combining user bases and features to launch CEREUS. The move came after more than a year of development by executives at the two online poker rooms, which are owned by the same company. Poker sites around the world will be getting a run for their money in August, when CEREUS is expected to launch and quickly be a force in the marketplace. Coming off a pair of scandals involving these two online poker rooms, it is welcome news. We’ll break down what we know about CEREUS and give you a time line of when more news is expected to be released.

On Thursday, the parent company of Absolute Poker and UltimateBet issued a press release to every single member of their rolodexes. In it, AP and UB Chief Operating Officer Paul Leggett claimed, “I’m confident that Absolute Poker and UltimateBet customers will be thrilled by the new platform and we look forward to welcoming many new players from around the world.” The formation of CEREUS means that you’ll begin to see considerably larger player fields right away on both UB and Absolute Poker, as customers from these two online poker rooms will immediately be sent head to head against one another. I would also speculate that there will be a larger weekly guarantee than the $150K offered on Absolute Poker and $200K on UltimateBet.

Chipleader Vice President of Affiliates, John Adams, was looking forward to the change from a business perspective in comments sent to PocketFives: “CEREUS not only delivers the best online poker experience, but it enables our company to improve our operations and deliver significantly better value, service and security to our customers and affiliates.” As I glimpse into Poker Scout now, UltimateBet is the eighth busiest online poker site. Absolute Poker is just behind it in 11th place. Combined, CEREUS will become the third largest online poker network.

Leggert added, “Our goal is to provide poker players with the ultimate online experience. The launch of CEREUS is a major step for us in achieving our goal and we look forward to making many more exciting announcements very soon.” A full tournament schedule, promotional rundown, and effects on the look and feel of AP and UB are not yet known. More information is expected on Friday, when details concerning the immediate impact on Absolute and UltimateBet should be distributed.

The two online poker rooms have been the focus of a maelstrom of controversy in recent months. Most recently, a cheating scandal was unearthed on UltimateBet involving the former owners of the company, who used a piece of accounting software to be able to view the hole cards of players. UltimateBet and the Kahnawake Gaming Commission (KGC) have led the charge to investigate the actions leading up to January’s revelation that several user accounts, including NioNio, were experiencing astronomically high return on investments. The figure was several standard deviations above the mean, causing posters on online poker forums like PocketFives.com to question the action. UB and the KGC have since refunded money to players who were affected and removed the vulnerability from UB’s servers.

The online poker industry’s main lobbying group, the Poker Players Alliance, has itself recently gotten involved in the scandal, issuing a statement this week targeting UB and Absolute Poker’s oversight body: “We urge these companies and their regulating authority, the Kahnawake Gaming Commission, to provide a full and transparent accounting of these breaches of the public trust to help lift the black cloud that has been placed over the industry.” The statement, which was authored by PPA Chairman Alfonse D’Amato, also lashed out at lawmakers in Washington, D.C.: “The attempt to enforce an outright prohibition of online poker is deeply flawed and unworkable, not to mention it invades upon the personal freedoms of law-abiding adults who wish to engage in a game of skill.”

James P0KERPR033 Campbell, who is the newest Star Player at UltimateBet, commented, “Whenever you merge two companies, you’re going to get more numbers. Both sites are going to get a lot larger.” Information released to the public and also available on UB’s website maintains that each of the online poker rooms will retain “the unique assets that make [them] the ultimate poker experiences.”

We’ll have all of the latest news about the launch of CEREUS right here on PocketFives.com. We’re expecting to have Leggert on next week’s edition of the PocketFives.com Podcast. Stay tuned for details.

Published Jul 24 2008, 03:55 PM

Comments
 

EddieO said:

" UB and the KGC have since refunded money to players who were affected and removed the vulnerability from UB’s servers"

Im not sure that line is really true....as there are many people still owed from new accounts found.  Right?

July 24, 2008 4:39 PM
 

Tarvin said:

Cereus, the AirTran of Online Poker.

July 24, 2008 4:49 PM
 

ringoffire said:

This might explain p5s, N 82, and other's support of the new management through out the scandals. They probably knew a new and improved version of the two sites was on the way. But I am a little thrown off by how the article seems to state that cheating scandal is over and all funds have been returned. I was under the impression that many were still waiting on money owed and those responsible were not just NioNio..

I like that AP/UB is attempting to improve and move beyond their recent scandals, but to represent that the situations have been resolved is a little off base. I sincerely hope that part of this merger includes restitution to those affected and justice to those responsible.

July 24, 2008 6:08 PM
 

JACK WELCH said:

They "led the charge?"

July 24, 2008 7:00 PM
 

bdk_2five said:

I'll sign up right after I buy stock in that new Enron/WorldCom conglomerate.

July 24, 2008 7:01 PM
 

gbmantis said:

This is very irresponsible journalism by pocketfives.  Whatever happened to social responsibility?

July 24, 2008 7:16 PM
 

ShooterJ said:

"UltimateBet and the Kahnawake Gaming Commission (KGC) have led the charge to investigate the actions leading up to January’s revelation ..."

Didn't know nat, 2+2, marco and other forum members were part of the kgc

July 24, 2008 7:31 PM
 

sprstoner said:

good idea for them, but  i hope it fails miserably

July 24, 2008 9:58 PM
 

yardle said:

100000000000000% cosign with gbmantis.

July 25, 2008 1:01 AM
 

SpankyHamm said:

Altria Group, Inc. (NYSE: MO) (previously named Philip Morris Companies Inc.), based in Henrico County, Virginia, is the parent company of Philip Morris USA, John Middleton, Inc. and Philip Morris Capital Corporation, and is one of the world's largest tobacco corporations. In addition, Altria Group, Inc. has a 28.7% economic and voting interest in one of the world's largest brewing companies, UK based SABMiller plc. It is a component of the S&P 500 and was a component of the Dow Jones Industrial Average until February 19, 2008.

On January 27, 2003, Philip Morris Companies Inc. changed its name to Altria Group, Inc. On March 30, 2007, a spin out of Kraft Foods subsidiary (publicly traded since 2001) was concluded through distribution of the remaining stake of shares (88.1%) to Altria shareholders. As a result, Altria no longer holds any interest in Kraft Foods. On March 28, 2008 a similar spin out of Philip Morris International was completed with 100% of shares being distributed to Altria shareholders.

Guess what - the cigarettes that Altria makes STILL cause cancer.  Name change still doesn't change that.

July 25, 2008 2:38 AM
 

steve said:

I'm super cereal you guys.

July 25, 2008 6:32 AM
 

DiMzZ said:

This is stupid, both sites table views and lobby are terrible, Full Tilt and Poker Stars still are the supreme

July 25, 2008 7:04 AM
 

iatetheredcrayon said:

Both sites GUI have always been terrible and there's a good chance you're getting rolled by a superuser why would anyone consider getting their money anywhere near these piles of crap

July 25, 2008 8:43 AM
 

StaggerLee said:

Disappointing article. When did P5's become a PR firm?

July 25, 2008 9:35 AM
 

pokerfan X said:

Dan, the phrase "led the charge" damages P5's credibility here. We all know AP and UB dragged their feet and tried to sweep the problems under the rug until facing it was unavoidable. I know you are trying to walk a tight-rope here between being responsible to the community while protecting your revenue stream from these two sites, but your write-up here along with the KGC's press release are spin-control pieces of revisionist history.

Any mention of this new network should have begun with a discussion of security issues and the ramifications this merger will have. Otherwise you're taking two sites known for a poor security backbone, that were lax and not proactive at all in policing fraud, and combining them in a way to easily enable MORE cheating as players will be able to create, or may already have, accounts on both sites.

At the very least, it will make it that much easier for players to change their names to go undetected without even needing the inside help that nio nio and company did.

July 25, 2008 9:43 AM
 

fishm0nger said:

"Poker sites around the world will be getting a run for their money in August, when CEREUS is expected to launch and quickly be a force in the marketplace. Coming off a pair of scandals involving these two online poker rooms, it is welcome news."

To whom exactly is this welcome news?  This isn't news at all, it is an advertisement bought and paid for by Absolute Poker/Ultimate Bet/Cereus Poker.  Don't insult your readers' intelligence by trying to claim this is an unbiased review of a "new" poker room.

"UltimateBet and the Kahnawake Gaming Commission (KGC) have led the charge to investigate the actions leading up to January’s revelation that several user accounts, including NioNio, were experiencing astronomically high return on investments."

This is a flat-out lie.  I say lie, and not mistake, because quite frankly it is not believable that you aren't aware of who it is that was ACTUALLY responsible for "leading the charge" of this investigation.

July 25, 2008 10:17 AM
 

Cybertronian said:

This is ridiculous, if anyone comes to think of it TWO SITES caught cheating, and there both going to join together, does anyone see anything wrong there? Or let me guess " It won't prolly never happen again" Wouldn't that be something if it did??

July 25, 2008 12:38 PM
 

zurswierding said:

also 100000% cosign with GBmantis on this one

July 25, 2008 2:45 PM
 

DakotaChamp said:

lmao... imo  F both these sites... I hope everyone boycotts em...

July 25, 2008 3:59 PM
 

Merlin333 said:

You have to be kidding? "Led what charge" right up until it became so widely known that it was impossible to keep under wraps did the "independent" investigation begin.

If they want a fair shake - start with the TRUTH. P5 - don't try to give them cover - to continue will cause P5 to reduce it's reputation further than it has by giving cover to fraud - fraud that you know was perpetrated.

Start with the truth not a transparent revision of what all but the most ignorant, unintelligent sycophant knows to be true.

What is wrong with you people?

Merlin333

July 25, 2008 8:06 PM
 

PoopMan said:

does this mean the two will become just one site????

July 26, 2008 12:34 PM
 

J_HasTheNuts said:

el oh el. Keep leading the way AP and UB!

July 26, 2008 3:49 PM

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