Canadian poker player and media presenter Kara Scott has inked a deal with 888 Poker to become one of the iGaming giant’s brand ambassadors.

“I’ve long been impressed with 888 Poker’s focus on providing a great player experience,” she said. “I’m a big believer in just how much fun poker can be and adore being involved with the recreational side of the game as well as the more serious side.”

Scott is no stranger to the limelight and has been involved in poker media for more than 15 years. She is well-known for commentating during the European Poker Tour along with hosting the award-winning program “Poker Night Live” and GSN’s “High Stakes Poker.” She has also been a staple of reporting for ESPN during the annual World Series of Poker.

While she prefers to call herself a “poker enthusiast” instead of a “poker pro,” Scott is no slouch at the tables. The 40-year-old made a standout appearance in the 2008 WSOP Main Event, where she finished in the top 2% of nearly 7,000 players for $41,816. The next year, she made a deep run in the Main Event again, becoming the only woman to cash in both the 2008 and 2009 WSOP Main Events.

“Joining the 888 Poker team is a fantastic milestone for my career and I feel honored to be representing such a key player in the poker industry,” she said. “I’m also really excited to be part of their impressive team of ambassadors. I am looking forward to a bright and successful future with 888 Poker.”

In her new role at 888, Scott joins a sponsored roster consisting of Dominik Nitsche, Jackie Glazier, Sofia Lovgren, Bruno Politano, Bruno Kawauti, and Nicolau Villa-Lobos.

The addition of Scott to 888 comes during a marketing campaign the site calls “Live the Game.” With renewed focus on casual players, the company has released television ads depicting a group of friends one-upping each other as they would if they were betting in a poker game. As part of the promo, 888 promises to give away a guaranteed $1 million to players who complete a series of special tournaments on the site.

Itai Pazner, Senior Vice President and Head of B2C at 888, welcomed the poker presenter to the family. “All of us here at 888 Poker are thrilled that Kara has joined our team,” he said. “Her achievements and outlook on the game and the industry are exactly what 888 Poker stands for and we look forward to having her on board.”

888 is celebrating its new hire with a $3,000 Welcome Kara Scott Freeroll, which runs on February 29 at 19:05 GMT. In addition, players will have the chance to win a $100 bounty if they knock out Kara herself. The Canada native will also make live appearances, including an event on March 3 that will take place at the Aspers Casino in London.