888poker Ads Focused on ‘Taking Back the Game’, Calls Out Buzzkills


It seems that 888poker isn’t ready to just sit back and enjoy their position as the world’s second largest online poker room. In an aggressive marketing campaign announced this week, entitled ‘Taking Back the Game’, 888poker is taking clear shots at other competitors and some of the more common complaints players have about them.

“For many years, 888poker has been celebrated as a platform which welcomes members from all different levels of experience and ability; a place to call home for recreational and professional players alike,” said, Itai Pazner, 888Holdings Senior Vice President and Head of Business to Consumer. “‘Taking back the game’ is about going one step further for our players; it’s about moving forwards, not backwards, and shaping the future of online poker so that we give our players a better experience.”

The company has created a minute-long video called ‘It’s time to take a stand’ that clearly plants the 888poker flag on the side of players frustrated by other online poker experiences.

In the last year 888poker says it has taken steps to be a more player-friendly online poker room including a loyalty program geared towards recreational players, poker variants like the wildly popular BLAST jackpotsit-n-go game, promotions that allow players at all levels to win cash and prizes and their exclusive sponsorship of the World Series of Poker.

The marketing campaign includes new TV spots, dubbed #Buzzkills, that have already begun airing in markets around the world that bring to light some of the more popular complaints recreational players may have about other online poker operators. Each of the four ads is focused on a different buzzkill and the ways in which 888poker has worked to eliminate them: less waiting, more playing; fairer games; better chance of winning and exciting promotions for everyone.

The three other ads can be viewed here, here and here.

“We have a clear and positive picture of how we see 888poker developing over the next few years, both online and offline, and I personally can’t wait to see 888poker transform and revolutionize the way online poker is played,” said Pazner.

The site has promised to stay committed to delivering an online poker experience that appeals to players across the globe through constant innovation and communication with their players.

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