When PokerStars acquired the Full Tilt Poker assets as part of their Black Friday settlement with the U.S. Department of Justice, many wondered about the future of the Full Tilt Poker brand.
To the surprise of many, PokerStars kept the Full Tilt Poker brand running separately alongside their own brand. Now, some 3.5 years later, things are changing.
On Wednesday Amaya Gaming, the parent company of PokerStars and Full Tilt, confirmed that the company will consolidate all players into one player pool.
“Players will benefit from a larger pool of players offering greater game choice, bigger prize pools,” said Rafi Ashkenazi, Chief Executive Officer of Rational Group. “It will also make us more nimble as we can focus our technological innovation on one platform, rather than two, so we will be able to innovate more quickly and enter newly-regulating and existing markets swiftly.”
The Full Tilt brand isn’t going anywhere though. While the player pool will be combined into one, players will still have the choice of playing on Full Tilt Poker or PokerStars. Accounts will be consolidated so players have only one account, but they will be able to choose which brand they play under. Those who choose to play under the Full Tilt brand will still be able to choose from their custom avatars.
The decision to merge the player pools will result in greater liquidity at all levels and a subsequent increase in tournament prize pools.
Players will be contacted once the software migration is complete and given an explanation as to how the changes will impact them. Players with accounts on both sites will now play under their existing PokerStars screenname. All players will now be under the PokerStars reward program.
Once one of the most popular online poker rooms in the world, Full Tilt Poker has dropped out of the top 10 according to PokerScout rankings while PokerStars remains a clear number one.