According to Seeking Alpha, we could see Amaya, the parent company of PokerStarsand Full Tilt, debut on the NASDAQ Stock Exchange in the United States “within two or three months or less.” The allure for Amaya? Seeking Alpha explained that the move will allow the company to “sell its story to a dramatically broadened pool of investors.”

The news of Amaya’s intent to be listed on the NASDAQ came as part of the company’s fourth quarter earnings call in recent days. Its management explained, “As a global consumer internet company, we have determined the most appropriate location is on the NASDAQ in New York City, and we have, therefore, applied for a listing on the NASDAQ Global Select market.”

Amaya’s stock is currently traded under the symbol “AYA” on the Toronto Stock Exchange and closed last Friday’s session down $0.91, or 2.94%, to $30.04. All figures are in Canadian Dollars. Over the last 52 weeks, the stock has been trading in a fairly wide range of $5.61 to $39.25.

Amaya announced its acquisition of PokerStars and Full Tilt last June, when its stock was hovering around $10 a share. Since then, it has exploded three-fold, nearly reaching $40 late last year before ticking down a bit in 2015. PokerStars believes it will enter New Jersey this fall, which would mark a return to the American market for the first time in four years and could push the stock even higher.

It’s not all rosy for Amaya investors, however. As Seeking Alpha pointed out, the company is saddled with debt – almost $4 billion worth – and its market cap is only $3.5 billion. PokerStars has rolled out sports betting and plans to enter the daily fantasy sports space in the US this year, quickly moving away from its poker roots and into other verticals. Whether its customers will embrace the new product lines remains to be seen.

Even if its entrance into the US market proves to be a dud, Amaya could still remain highly relevant. As Seeking Alpha argued, “Amaya is the biggest, positive cash flowing player in the space. It is an existing, profitable billion dollar-plus business if not a single US state legalizes online casinos or poker over the next five years.”

Amaya recently unloaded Cadillac Jack to Apollo Global Management, the same group that acquired Caesars, for $375 million. It also sold Chartwelland Cryptologicto NYX Gaming for $150 million. It’s under investigation by the Canadian Autorite des Marches Financiers over the run-up in stock price prior to the company’s acquisition of PokerStars and Full Tilt.

We’ll keep you posted on the latest.

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