The “King Of Instagram” is coming to GGPoker as the online site announced that noted social media influencer Dan Bilzerian has signed on to become the latest addition to Team GGPoker in the role of brand ambassador.

Bilzerian, perhaps best known for accumulating over 32 million followers on Instagram by providing a window into a lifestyle filled with excess, has also been a figure in the poker world for well over a decade. Back in 2009, Bilzerian, along with his brother Adam, first stepped into the poker spotlight after being featured during ESPN’s coverage of the World Series of Poker Main Event. Soon thereafter, “Blitz” signed on as a pro for the short-lived online poker site Victory Poker. However, Bilzerian’s main ties to poker stem from the assertion that he has amassed a small fortune by playing nosebleed stakes in some of the world’s most exclusive private games.

Now, he joins some of the biggest names in the game of poker, including Daniel Negreanu, Fedor Holz, Felipe Ramos, and Bertrand ‘ElkY’ Grospellier in representing the fast-rising online poker site for both online and live events.

“In these crazy times, GGPoker is the best option to get my poker on – they cater to the recreational players and that’s the future of poker, not a bunch of math nerds,” said Bilzerian. “I’ve battled guys from the $2 buy-in to the $200,000 buy-in tables at GGPoker, and will be working with GG to make cash game tables even better for the average player out there.”

To celebrate the signing of Bilzerian, as well as his upcoming 40th birthday, GGPoker is holding a $100,000 Birthday Freeroll tournament on Monday, December 7 for new depositors.

In addition to the $100,000 guarantee with a $10,000 first-place prize, the event offers a select few exclusive “Blitz”-like prizes including a “once-in-a-lifetime” heads-up match against Bilzerian for the winner and an “all-expenses-paid trip to Las Vegas” to party with Bilzerian himself for the player who knocks him out of his own tournament.

Additionally, for players who eliminate any other Team GGPoker ambassador, member of the GGSquad stream team, or one of Bilzerian’s “special guests” (the list of which has yet to be revealed) GGPoker is gifting special Spin & Gold bundles and a cash prize of $1,000 for one player.

“Dan joining Team GGPoker is a huge win!,” said Daniel Negreanu about the signing. “No one in poker has a bigger reach than Dan.”

More information on the Bilzerian’s $100,000 Birthday Freeroll is available at GGPoker.