There’s an entire generation that grew up playing or watching Where In The World is Carmen Sandiego? It was a game show and series of video games developed to teach kids geography as they took the clues provided and attempted to capture the criminal mastermind Carmen Sandiego.

There’s an entire generation of poker players and fans that are learning geography, but it’s not a fedora-wearing, redheaded villain, but rather a 28-year-old poker-playing, live-streaming New Yorker who is showing his ever-growing fan base the world, one Twitch broadcast at a time.

Just a week after taking his show to the Bahamas for the PokerStars Caribbean Adventure, Jason Somerville finds himself Down Under as the sole broadcaster for the 2016 Aussie Millions, one of the premier events on the poker calendar.

“I started talking to the Aussie Millions guys at the end of September,” said Somerville. “They reached out to me saying they wanted to do something really special this year and that they had tried live streaming, I guess, in the past and it hadn’t gone really great and they had seen what I had done on Twitch.”

While Somerville’s existing audience was certainly a big part of the reason Crown contacted him in the first place, the enthusiasm he showed in pitching them his concept was what sold them on him. They knew they had the right medium, and after talking to Somerville they knew they had the right partner.

“In 2016, Crown Melbourne made the decision to extend the global reach of the Aussie Millions and make the tournament accessible to poker enthusiasts where they consume poker the most,” said Xavier Walsh, Crown’s COO. “We are committed to providing the most dynamic, compelling, and relevant coverage possible, and it was crucial to extend the digital footprint to a new phase whilst including new channels in the social media space, namely Twitch.tv, allowing the world to enjoy the action as it happens.”

What Somerville had “done on Twitch” is now well known in most poker circles. Crown Casino still wasn’t sure what Somerville would want to do.

“At first, I think they didn’t quite know what they wanted and then once I heard they were interested I pitched them on the full thing,” said Somerville. “I told them, ‘I want to come out there, we’ll do the full broadcast, commentary on the $100K, $250K, Main Event, as much coverage as we can get every single day and let’s showcase this event.'”

Somerville debuted as an official partner on Twitch in October 2014 and quickly became the single most popular poker player on the live streaming service. The success of his Run It Up broadcasts have paved the way and set a template for the likes of Jaime Staples, Randy Lew, and Celina Lin to follow.

But Somerville’s Twitch broadcasts were originally built around his own play. People were tuning in to watch Somerville live stream his own play in PokerStars tournaments and cash games. While that proved extremely popular, Somerville had his eyes on bigger things, including live streaming from live poker tournaments and events around the world.

In December, while Somerville was busy finalizing his plans for the Aussie Millions, the brain trust at PokerStars, where Somerville is a Team Pro, wanted to know what his PCA plans were. Sure, it was relatively short notice, but Somerville jumped at the chance to offer his legions of fans the chance to check out PokerStars’ marquee event. Somerville didn’t exactly take it easy – he jumped in with both feet.

Over the course of the PCA, Somerville was on air for nearly 5,000 minutes – 81 hours. During that time, there was an average of 6,000 concurrent viewers tuned in, peaking at just over 13,500 for the Main Event final table. His efforts set a record for live tournament poker on Twitch.

He’s hoping to smash that record this week.

“The shows are going to be absolutely awesome, with hole cards the entire time. That’s one thing we heard consistently (during PCA) was people saying, ‘I don’t know what they have,'” said Somerville. During the PCA broadcasts, hole cards were kept hidden. “It’s going to be the same kind of interactive broadcast as we had (at PCA). I’m going to be talking in the Twitch chat the whole time through and people can ask questions. I think it will be the most high-quality (poker) broadcast ever done.”

The PCA broke all the records, but it also gave Somerville a lot of notes on how to improve the product heading into the Aussie Millions. Being able to see hole cards is important, but that wasn’t the only feedback he’s using to take the product to the next level.

“We’ve learned a lot of lessons about trying to minimize recycled break content, trying to always have something fresh and interesting and engaging to keep the viewers all night long, and I think they’re going to be really compelling and interesting shows,” said Somerville.

While many poker fans might think of Twitch as a place to watch poker, the Twitch audience is much larger and consists largely of eSports and video game streams. Finding a way to get that audience is one of the challenges that Somerville most embraces, largely because he feels like he’s a part of both worlds.

“Twitch is used to a certain level of production quality for the massive eSports events that they have. We see Riot games run their League of Legends finals; they’re getting hundreds of thousands of concurrent views watching a pristine, top-of-the-line, beautiful broadcast and many of the top games on Twitch present their games in that way,” said Somerville. “Poker really hasn’t done that too much yet. The live streams from poker have always been like, ‘Oh, and let’s live stream on Twitch,’ instead of having a guy like me who can bridge the gap between the video game world and the poker world.”

The schedule calls for Somerville to be on air for eight straight days, not only talking poker, but also engaging with the Twitch audience. He’ll have plenty of help, though, as some of poker’s biggest stars will undoubtedly make their way into the broadcast booth to provide commentary and insight. Still, Somerville is going to find himself talking for over 80 hours.

“Honestly, I don’t drink coffee. I don’t really drink soda or anything, I’m just a very… to me, it comes naturally. I’m just passionate about what I’m doing here and I find that it’s easy to be energetic because we truly are showcasing one of the most premiere events in the poker universe and we’re bringing it to an audience that has never heard of Aussie Millions before,” said Somerville. “I feel like we’re going to be delivering a broadcast that caters to Twitch. The production is oriented around what I’m saying and what I want to do.”

Somerville starts streaming on Sunday, January 24 at 8pm local time (4am US Eastern Time) with the opening day of the $100K Challenge, an event that will draw the biggest names in poker. Phil Ivey, Erik Seidel, Sam Trickett and Antonio Esfandiari are all expected to be in the field.