From March 27-31 at the Grand Casino de Namur in Belgium, PokerStars is sponsoring a series of live tournaments, hosted by Veldhuis, aimed at the ever-growing online community Veldhuis has cultivated on his popular Twitch channel.
“When my community started growing on Twitch, people started talking about having a meet-up where everyone could meet each other and hang out,” Veldhuis said. “It’s cool to be able to take the next step and strengthen the relationships.”
The series consists of seven different tournaments, including a €100,000 guaranteed €225 buy-in Main Event with three different starting flights plus a number of live €60 satellites and a televised cash game.
Veldhuis will be on hand for the entire time both hanging out with his fans as well as battling them on the felt.
“We’re going to be playing poker. There are going to be some other activities, too, and we’re going to be hanging out at the bar,” Veldhuis said. ”There will be some cool twists on some tournaments. People will recognize a lot from the stream in it. I just can’t wait for it, because I feel like the stream has grown so much it just deserves some kind of big event as well.
“It’s all going to be very relaxed, very community-driven,” he said.
No small part of Veldhuis’ popularity on Twitch can be attributed to both his genuine on-camera persona and the fact that he has routinely produced big-time results while streaming for thousands of poker fans. Veldhuis once famously “called his shot” stating that he was going to win the PokerStars Thursday Thrill on-camera, and he did just that. As recently as last month, Veldhuis took down the PokerStars Sunday Warm-Up for $34,690 while streaming. Then, again, two weeks later Veldhuis chopped the Sunday Big $109 with ‘girafganger7’ while on stream, picking up 700 subscribers in the process.
Pretty insane Sunday once again.
✅ Chopped the Big $109 with @Girafganger7 for $19k.
✅ $28.000 in cashes with 4 final tables
✅ 20.000 viewers for 6 hours, in a 14 hour stream
✅ 700+ subs
— LexVeldhuis (@RaSZi) February 11, 2019
To date, Veldhuis’ Twitch stream has over 17 million views.
The move to bring Veldhuis and his community together for a live series follows in the footsteps of the path of fellow Team PokerStars Pro Jason Somerville’s acclaimed Run It Up Reno live events.
Somerville started Run It Up Reno at the Peppermill Hotel Casino in Reno, Nevada in 2015 as a way to unite his own online community in the live poker arena. In his first year, Somerville organized nine different live events. At the end of 2018, Run It Up Reno held its seventh event and offered 22 different tournaments. In fact, Veldhuis himself has been a participant in past Run It Up Reno events.
Now, as one of the most successful Twitch Poker streamers online today, it time for Veldhuis to elevate his own community.
“There are so many different people from all walks of life in the channel,” Veldhuis said. “People really develop relationships. I feel like we’re ready to take the next step with the community and having a live event is a good next step.”
Online satellites to attend Lex Live Spring Festival will be available on the PokerStars Client beginning Sunday, February 24.
Lex Live Spring Festival 2019 Schedule
|03/27||Lex Live Main Event Day 1A||€225|
|03/27||Main Event Satellite||€60|
|03/28||Main Event Day 1 B||€225|
|03/28||Main Event Satellite||€60|
|03/28||Flip Out Satellite||€60|
|03/29||Main Event Satellite||€60|
|03/29||Main Event Day 1C||€225|
|03/29||FU Friday Flip||€60|
|03/29||Main Event Day 1D||€225|
|03/29||Fast and Furious Hyperturbo||€225|
|03/30||Main Event (Day 2)||–|
|03/30||Pot Limit Omaha||€170|
|03/30||Lex Live eSports SnG||–|
|03/30||The Golden Beaker High Roller||€550|
|03/31||Main Event Final Table||–|
|03/31||The Golden Beaker High Roller (Day 2)||–|