PokerStars Surveys Players About DFS

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In recent days, PokerStars, the world’s largest online poker site, has been surveying players about daily fantasy sports. Why? As we’ve reported here before, PokerStars is launching its own DFS site or acquiring an existing one, potentially by the start of football season.

The survey’s questions range from a person’s knowledge of the industry and activity in it to whether they’ve heard of the two major players in the DFS space: FanDueland DraftKings. Also included are a few questions related to PokerStars’ brand.

About halfway through is the question, “Are you aware that Daily Fantasy Sports games are now legal to play for real money in the US” based on a loophole in the Unlawful Internet Gambling Enforcement Act. You might recall that business professor John Warren Kindt asked for the hole to be closed in a recent House subcommittee hearing. Some industry observers have questioned the legality of fantasy golf and NASCAR, sports DraftKings offers but FanDuel does not.

Yahoolaunched a DFS product already this month and has a base of millions of users in the US. The company has already integrated DFS into its mobile app.

Without further delay, here’s the survey that PokerStars sent out to players:

Have you ever played any Fantasy Sports?
Yes
No

Have you ever played any Daily Fantasy Sports – where you pick a fantasy team for a heads up or league tournament with the results dependent on just one days/weekend’s set of result?
Yes
No

Which Fantasy Sports have you ever played?
Baseball (MLB)
Nascar
Soccer
Hockey (NHL)
Golf (PGA)
Basketball (NBA)
Football (NFL)
Other

Do you play Daily Fantasy Sports for money?
Yes
No

How often do you play Daily Fantasy Sports?
Daily
Most weeks
Every couple of weeks
Once a month or so
Less than once a month
I don’t play Daily Fantasy Sports anymore

Are you aware that Daily Fantasy Sports games are now legal to play for real money in the US?
Yes
No

Which of these Daily Fantasy Sports operators have you heard of?
FanDuel
DraftKings
Neither

How important are/would the following be in your choice of a Daily Fantasy Sports provider (rate from 1 to 5)?
Variety of stake levels
Celebrity endorsement
Mobile offer
Free play available
Promotions/offers
Prize pool available
Pay out speed
Payment options available
Trust in the providers name/brand
Recommendation from a friend
Challenge your friends option
Sports offered
Ease of use/user experience

Are there any other important factors in your choice of a Daily Fantasy Sports provider?
(open-ended)

If PokerStars were to offer Daily Fantasy Sports, how likely would you be to play on PokerStars or a PokerStars’ backed site?
I would play
I would be very likely to play
I would probably play
I might play
I wouldn’t play

How much do you agree/disagree with the following statements (rate from 1 to 5)?
I’d only play Daily Fantasy Sports with a brand I knew
Poker and Daily Fantasy Sports are quite similar disciplines
There’s a lot of skill in Daily Fantasy Sports
PokerStars is a brand I trust
PokerStars would be better sticking to poker

How important are/would be the following as motivations around playing Daily Fantasy Sports (rate from 1 to 5)?
Opportunities to challenge friends
Opportunity to use my interest/knowledge in sport
The personal challenge
Competition
Fun
Opportunity to make money
Adding something extra to the days/weekends sports fixtures

Any other comments?
(open-ended)

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3 COMMENTS

  1. No point for Pokerstars to get into DFS market unless they can get international players as well as US players to play on the same site. Otherwise it will be a money pit unless they have high guarantees great software and they offer something that the other 2 big behemoths don’t offer.

    • DFS just isn’t as much fun as trading games on an exchange market. It’s a high rake, confusing, mildly entertaining product. I am sure there are diehards as with any niche, but it is a very short term fad with tons of competition.

      I don’t see PokerStars making a better platform than Draft Kings who has pretty much nailed it. In business you cannot be everything to everyone. PartyPoker figured out the hard way after spunking about 6 billion in equity over the last decade. I can see Draft Kings refining and making a more exciting product, but I don’t see PokerStars succeeding in this space.

    • “No point for Pokerstars to get into DFS market unless they can get international players as well as US players to play on the same site. Otherwise it will be a money pit unless they have high guarantees great software and they offer something that the other 2 big behemoths don’t offer.”

      The USA is really an island when it comes to sports betting interest. American football and baseball don’t have too much of RoW following. Basketball does, and there is some interest in the NHL, but mostly it is segregated. It would be a horrible idea to have a betting site try to be international under one roof.