Randy ‘Nanonoko’ Lew’s Twitch stream is quickly approaching a million views.

Some Twitch streams are drier than the Mojave Desert. Some are full of high-level cash game content. Some are full of high-level tournament content. Some are merely gibberish. Twitch is like a box of chocolates: you never know what you’re gonna get.

Enter Team PokerStars Pro Randy ‘Nanonoko’ Lew, whose Twitch stream is quickly approaching a million views. He’s also at over 31,000 followers. And he’s not stopping there.

“I always thought the fans were what made me someone in the poker community,” Lew said. “We don’t really ever get to be able to speak to our favorite players. When Twitch came about, I didn’t jump on the platform for at least a year, but I knew it was something I was interested in doing. It’s just that getting high volume in as well means you can’t say, ‘Oh, I’m going to start tomorrow.'”

This is the same ‘Nanonoko’ who made Guinness World Record history in 2012 by playing 23,493 hands in eight hours while turning a profit. The same ‘Nanonoko’ who once multi-tabled live in the Bahamas during the PokerStars Caribbean Adventure. He’s an action junkie. However, he can’t mass-multi-table and manage a stream that’s also informative and engaging. It’s simply not possible.

“Generally when I play online, I like to play 20 games at once, but I can’t do that while I’m streaming,” Lew said. “It’s either that the stream gets worse quality because I can’t answer people or my play gets really bad.”

“I saw the success that Jason Somerville had, andJaime Staples, and thought the platform looked pretty cool and could work,” said Lew. “After trying it the first time, I realized that not only was it fun to interact with fans, but it was also a little surprising at times. You might stream five hours and think it’s a long time to play a few tables at a time answering questions. But, it’s surprisingly fun when the community actually gets built and I actually know people’s user names.”

Lew travels to live poker events around the world in places like Las Vegas, Monaco, and the UK. After all, he’s a PokerStars pro and needs to give the brand as much face time as possible. As such, developing a recurring stream has been a difficult task.

“I know a schedule is important for streaming and I’ve been traveling a decent amount,” Lew said. “I’m trying to get a good base to do it, and I want to stream five times a week. Traveling can be a little tough. I’m hoping I can stream more than poker. Sometimes you stream, then you go away for a month and people forget you exist and you have to start over. That’s why I want to have other sources to keep myself present. Maybe I’ll find another game that’s fun to stream while I’m in the United States like Hearthstone.”

Lew has branched into streaming games like Hearthstone in addition to poker.

Somerville pioneered poker on Twitch and worked closely with the team at the streaming service to ensure any kinks related to playing poker on Twitch could be ironed out. Players like Staples, Daniel Negreanu, and even Phil Hellmuth followed suit, each putting a different spin. Poker tournaments, awards shows, and conferences have all made their way to Twitch as a result.

“Everyone’s stream is a bit different,” Lew said. “I think Jason Somerville is one of the most entertaining guys out there for sure. I find that my stream is pretty good in that I educate pretty well strategy-wise. My stream is always the most relaxed and troll-y. People always like to make fun of me and I make fun of them. It’s one of the most relaxed streams to be in because of all of the high-level content. I am not hiding behind a camera pretending to be someone. I just do what I do, try to make some money, and talk to fans.”

Anyone with an internet connect can tune into Lew and company on Twitch. You could be in the middle of the desert, miles from the nearest breath of civilization, with a satellite connection and watch him out-muscle the competition.

“A lot of Europeans watch my stream,” he said. “My audience is really all over the world. I always say, ‘Hey, tell me where you’re from’ and I get all these fake answers like ‘Antarctica.’ I’ll shout out every city or country that comes up, and there’s a lot of them. UK comes up a lot.”

In March, Somerville became the first poker streamer to hit 10 million views, and he has since passed 11 million. Can Lew, Somerville, Staples, and the rest of the Twitch crew expect the platform to be around in five years? Ten years? Twenty years? Will it go the way of MySpace and AOL? Or will it weather the ever-turbulent technology storm?

“Twitch does really well for all of the other games out there like Hearthstone and League of Legends,” he said. “I think poker is here to stay on Twitch. It’s going to make the YouTube videos and training websites obsolete. It’s free content. More and more streamers are coming in. When poker first started on there, it was Jason Somerville by himself. Now, there are a lot of different choices. Streams cater to MTT players and cash game players. Personally, I prefer not putting my credit card on a training site and forget to use it or forget I did it. Twitch is free. Who beats free content that’s actually good?”

You can check out Lew’s stream at twitch.tv/nanonoko.