Ultimate Poker Launches First Regulated Online Poker Site in Nevada

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April 15, 2011, Black Friday, is a date that will forever be remembered in the poker community as the day the online games all but died in the United States. Whether or not it earns its own nickname, perhaps April 30, 2013 will be a day poker players will never forget, as Ultimate Poker became the first legal, regulated real money online poker room in the United States to deal a hand of cards. Learn more in our Ultimate Poker Review.

The virtual cards will fly at 9:00am PT (Noon ET) and the site is already up and running for those who wish to create their accounts. Early reports are that registration is a fairly simple process, although some people have experienced technical difficulties.

Ultimate Poker requires players to provide their name, date of birth, address, mobile phone number, social security number, e-mail address, and payment information in order to register for an account. For those who still have land lines, the requirement of a mobile number may seem odd, but it is a key to the process. Ultimate Poker is an intrastate online poker room, meaning that all players must be located with the borders of Nevada in order to play.

Ultimate Poker Product Manager Chris Danek explained the role of the cell phone on Two Plus Two: “We triangulate the cell phone every time you log in and periodically while you play.”

Thus, anyone who visits Nevada can play as long as they have a cell phone, as Ultimate Poker will be able to figure out where they are located. The timing of the launch is likely not a coincidence, either as players making the trek to Las Vegas for the upcoming World Series of Poker will now be able to play online while not participating in the live tournament action.

As an added bonus, players can deposit and cash out at any Station casino, including Red Rock, Palace Station, Green Valley Ranch, and Boulder Station. In all, there are 15 Station casinos in the Las Vegas area. Deposits can also be made via electronic check, paper check, bank wire, and credit card.

The name of the site is derived from the Ultimate Fighting Championship, which is owned by Fertitta Entertainment, the parent company of Station Casinos. Fertitta Interactive was granted an interactive gaming license by the Nevada Gaming Commission in October 2012.

“We are proud to be the first company to deliver legal and secure real money online gaming to poker players,” said Ultimate Poker Chairman Tom Breitling in a press release. “We have worked closely with state gaming regulators to demonstrate our unique and compelling poker platform that, above all, players know they can trust. Ultimate Poker is dedicated to being the players’ choice for online poker.”

That brings us to one of the interesting aspects of Ultimate Poker: the company developed its own software, unlike most of its competitors, which have partnered with software providers with existing products. According to the Las Vegas Review-Journal, Nevada Gaming Control Board Chairman A.G. Burnett said today’s launch will be a beta test of sorts for Ultimate Poker. After 30 days, a report of the site’s activity will be reviewed by the Board. Ultimate Poker has promised to fix any problems immediately.

“This truly is new ground,” Burnett told the Review-Journal. “Everyone who meets the age criteria is welcome to test and play. The technology was certified by the independent testing labs and our technology staff. We were satisfied this is a viable product.”

That product was developed by U.S.-based CyberArts, which was acquired by Ultimate Gaming in 2011.

While it is not explicitly explained on the Ultimate Poker website, it does appear that players will be able to earn Boarding Pass Points for their play, the same loyalty system used by Station Casinos. Ultimate Poker is already promoting a weekly 1 Million Boarding Pass Points freeroll with daily qualifiers.

Earlier this month, Ultimate Poker signed Antonio Esfandiari(pictured) as its ambassador. Needless to say, he excited about today, saying, “This day has been a long time coming. Online poker in the United States is finally here and totally legit.”

Ultimate Gaming CEO Tobin Prior reminds everybody, though, that this is just the beginning, telling the NGC last month, “Being the first to launch is an honor, but it also comes with a big responsibility. Everyone will be watching us.

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37 COMMENTS

    • What if you register using a cell number belonging to someone in NV? Is this a flaw in their system?

    • What if you register using a cell number belonging to someone in NV? Is this a flaw in their system?

      According to kevmath, “You can download the software and rail, and register an account. Can’t play unless inside the state of Nevada.” kevmath added that the cell phone also has to be in Nevada to play.

    • According to kevmath, “You can download the software and rail, and register an account. Can’t play unless inside the state of Nevada.” kevmath added that the cell phone also has to be in Nevada to play.

      So it sounds like they will monitor the computers IP address, as well as checking that the cell phone is located within NV.

      Just open it up to all states already :PPPP

    • sounds like the worlds smallest player pool. wow you can play with the same 25 people who qualify and a bunch of house bots. sounds like you have to give up a lot of privacy to just play poker. what next you need a co-signer and a signed affidavit from your doctor?!?!?no thanks, a corner store lottery ticket will do just fine. no id required.

    • Verizon isn’t working with them right now, so your cell needs to be AT&T, Sprint or T-Mobile. It’s going to be great this summer! Set up and deposit was very easy. I’m certain and very excited that this is only the beginning to getting everything back! Also glad I’m lucky enough to live in Las Vegas for this.

    • change thread title to: ‘Ultimate Poker Launches FirstRegulatedOnline Poker Site in Nevada’

      since when is other online poker illegal?

    • Breaking news. You can gamblez in Nevada. Big whip! I want pokerstars now!

      +1. This.

      It’s one thing to create new websites for those states where it’s legal. But the whole point is to bring Stars & Tilt back to U.S. players.

    • i just dont understand how all the states cant play…this is just dumb! i can walk into wal-mart right now and buy an automatic assault rifle and no1 gives a fuck…but if i deposit $50 on a poker site ima get my funds removed and police knocking on my door calling me a criminal hahahaha sarcastic awesome. USA ALL THE WAYYYY BABY!

    • politics in the US of A are certainly a big joke. Too many political divides, and law enforcement concentrating on the wrong things.

    • politics in the US of A are certainly a big joke. Too many political divides, and law enforcement concentrating on the wrong things.

      And unfortunately online poker is no where near the conversation. Our government was designed to be a slow process and it’s probably better that way anyways. Patience is a key.

    • i just dont understand how all the states cant play…this is just dumb! i can walk into wal-mart right now and buy an automatic assault rifle and no1 gives a fuck…but if i deposit $50 on a poker site ima get my funds removed and police knocking on my door calling me a criminal hahahaha sarcastic awesome. USA ALL THE WAYYYY BABY!

      Totally agree + 1

    • Have fun giving out all your tax information and having your location “periodically” triangulated.

    • Breitling says “We are proud to be the first company to deliver legal and secure real money online gaming to poker players”. Really? PokerStars was about as secure as it gets, and it was legal, so what he should have said is, We’re the first online poker company that the DOJ won’t attempt to shakedown.

      I’m going to enjoy watching this fiasco fall flat on it’s face. Nevada online poker is a joke, and it has no chance to succeed. Can’t wait for PokerStars to be up and running in NJ.

    • Have fun giving out all your tax information and having your location “periodically” triangulated.

      just to play a few SHYTnGos

    • i just dont understand how all the states cant play…this is just dumb! i can walk into wal-mart right now and buy an automatic assault rifleand no1 gives a fuck…but if i deposit $50 on a poker site ima get my funds removed and police knocking on my door calling me a criminal hahahaha sarcastic awesome. USA ALL THE WAYYYY BABY!

      maybe in WISCONSIN

    • Breaking news. You can gamblez in Nevada. Big whip! I want pokerstars now!

      Well you’re going to have to wait. Atlantic Club rejected PokerStars’ offer today.

    • Like wacky was sayin…

      All of you got your panties wadded, the plan IS to go STATE TO STATE…..Ya just gotta hang on another 4 to 40 months for that…

    • So can we play the freeroll if we are not in NV?

      No, you must be in Nevada while you’re playing that freeroll…you don’t have to live in Nevada, just be there while you’re playing.

      What if you register using a cell number belonging to someone in NV? Is this a flaw in their system?

      You can register somebody else’s phone number, that’s no problem, but if you have your own phone and you’re bringing it into Nevada, you might as well use that one…the number doesn’t have to have a 702 area code, it’s just that the physical location of the phone you’re registering has to be in Nevada at the time you’re playing.. you can register a new phone any time, but the only thing for now is that it has to be one of only 3 providers, AT&T, Sprint, or T-Mobile. Hopefully by the time the tourneys get going in May, their Verizon issue will be fixed, but I have no idea about that or if the other providers will jump on board and agree to triangulate locations based on cell towers. And in case you’re thinking, “wow, I can use my friend’s cell phone who lives in NV while I play from somewhere else”, nope that won’t work because they’ll do an IP check on your computer also, and in case you’re thinking “wow, I can just use a VPN connection to make it appear as though I’m playing from NV”, nope that won’t work either, they’ve figured out a way to detect that sort of tunneling. Now, if enough of you STILL figure out a way to get around actually being in NV while you play, the Gaming Board will find out and shut down the site.

    • Time to pack up and move.

      Seriously? Time to pack up and move? How big do you honestly think this can get with just Nevada residents? While i say kudos for this site actually giving a fair shake with the rake so far, doesn’t mean this will head anywhere. Nevada shut STARS out of their online poker market for 5 yrs min. This continued greed will further be their downfall. Once NJ gets things up and running and have STARS as an option and many other states who want to really MAKE money with this(by teaming up with NJ cause of STARS). Then Nevada will have to remember their lousy decision to do what they have done. Also, this has been mentioned before, but ULTIMATE…anywhere on an online poker site right now is terrible!! I wish them luck though, they may only have to put $9500 or so into that $10k sunday tourney, so not too bad a deal 😉

    • Ultimate Poker requires players to provide their name, date of birth, address, mobile phone number, social security number, e-mail address, and payment information in order to register for an account. For those who still have land lines, the requirement of a mobile number may seem odd, but it is a key to the process. Ultimate Poker is an intrastate online poker room, meaning that all players must be located with the borders of Nevada in order to play.

      Ultimate Poker Product Manager Chris Danek explained the role of the cell phone on Two Plus Two: “We triangulate the cell phone every time you log in and periodically while you play.”

      Was thinking of signing up until I read the bold sentences. No way I’m giving up MY SSN to anyone, seems shady as hell!!! Guess I better get LifeLock, huh?

    • Seriously? Time to pack up and move? How big do you honestly think this can get with just Nevada residents? While i say kudos for this site actually giving a fair shake with the rake so far, doesn’t mean this will head anywhere. Nevada shut STARS out of their online poker market for 5 yrs min. This continued greed will further be their downfall. Once NJ gets things up and running and have STARS as an option and many other states who want to really MAKE money with this(by teaming up with NJ cause of STARS). Then Nevada will have to remember their lousy decision to do what they have done. Also, this has been mentioned before, but ULTIMATE…anywhere on an online poker site right now is terrible!! I wish them luck though, they may only have to put $9500 or so into that $10k sunday tourney, so not too bad a deal 😉

      Maybe I’m slow, but please explain what you mean?

    • Its a step in the right direction…..I cant believe all the cry babies on here…..wow.

    • Its a step in the right direction…..I cant believe all the cry babies on here…..wow.

      We aren’t cry babies Diver1…just angry cause of two years of complete BS!! Also, the state of NV looks like they are one of the big reasons alot of this crap came down on Stars etc. So sorry if we are not all thrilled that Nevada rolled out the first ‘regulated’ online poker site. But they also can’t take any steps in the right direction the way they are going about it in the silver state. Think about it…if Ultimate Poker/Station Casinos was able to team up with stars right now how much more do you think they stand to make even a year from now?? By bringing the giant MOST players want to play again back would make other states line up quicker i would think.

      Let me state this another way. I mean if you were Ultimate Poker would you rather make 100% of 1 or 2 million end of year or 25% of 40 or 50 million?? Numbers don’t lie and by keeping the giant out costs them a ton for many many years to come. It would be like allowing all other crappy social networks but not Facebook in your country and then wonder where you went wrong ya know. I can be completely wrong and this thing works out huge for them down the road but i don’t see how. I mean if NJ finalizes with stars soon and you are another state looking to make max value for your economy who are you going to team up with?? Easy answer to me. Have a good one!!!

    • Interesting mobile software. I know it is for law requirements, but isn’t so much information dangerous for 1 company?

    • We aren’t cry babies Diver1…just angry cause of two years of complete BS!! Also, the state of NV looks like they are one of the big reasons alot of this crap came down on Stars etc. So sorry if we are not all thrilled that Nevada rolled out the first ‘regulated’ online poker site. But they also can’t take any steps in the right direction the way they are going about it in the silver state. Think about it…if Ultimate Poker/Station Casinos was able to team up with stars right now how much more do you think they stand to make even a year from now?? By bringing the giant MOST players want to play again back would make other states line up quicker i would think.

      Let me state this another way. I mean if you were Ultimate Poker would you rather make 100% of 1 or 2 million end of year or 25% of 40 or 50 million?? Numbers don’t lie and by keeping the giant out costs them a ton for many many years to come. It would be like allowing all other crappy social networks but not Facebook in your country and then wonder where you went wrong ya know. I can be completely wrong and this thing works out huge for them down the road but i don’t see how. I mean if NJ finalizes with stars soon and you are another state looking to make max value for your economy who are you going to team up with?? Easy answer to me. Have a good one!!!

      I agree with most of what you’re saying and yeah everybody has been waiting since black friday, but what the hell did you all expect??? People bitch and complain about slow payouts and this and that and rightfully so. Now, what may seem like nothing in many peoples eyes has the potential to gain momentum and benefit everybody.

      This is the most progress we’ve seen in 2 years and people come on here bitching when they need to be supporting the shit out of it hoping that Nevada flourishes and every other state sees that and jumps on board. I don’t care what Nevada, the DOJ, or whoever did, its over and done with and theres nothing you or I can do to change that. This reminds me of the damn Republican/Democrat argument, well the President has been elected now shutup and support it.

    • I agree with most of what you’re saying and yeah everybody has been waiting since black friday, but what the hell did you all expect??? People bitch and complain about slow payouts and this and that and rightfully so. Now, what may seem like nothing in many peoples eyes has the potential to gain momentum and benefit everybody.

      This is the most progress we’ve seen in 2 years and people come on here bitching when they need to be supporting the shit out of it hoping that Nevada flourishes and every other state sees that and jumps on board. I don’t care what Nevada, the DOJ, or whoever did, its over and done with and theres nothing you or I can do to change that. This reminds me of the damn Republican/Democrat argument, well the President has been elected now shutup and support it.

      Why on earth would any poker player with an ounce of dignity or self respect (qualities you must lack) hope that the scummiest low lifes on the planet, the Nevada gambling and hotel cabals, would succeed after the AGA’s hit piece on Poker Stars to the NJ regulatory board? These are the same people who just last month tried to get sports betting kiosks banned in Vegas taverns, so that the magnates can fleece every sports bettor in the state, instead of the 98% that they are now.

      This is the problem with America. Special interests use their political influence to quash free market success, use armed Federal goons to steal their money and threaten them with indictments, and then hope that all the people they just screwed over will be gutless sheep and be thankful that a new version (far inferior) will be “legal” and “regulated”. The pharmacuticals use the FDA and congress to corner their market and fleece people, and this is sadly the norm in big business cabals these days.

      Thank God we have heroes like Michael Allison in this country, willing to stand up for their liberties, even in the face of adversity. And thank God not everyone is a gutless, spineless lamb like the poster DoubleUp28, who thinks we should be glad and overjoyed to get a bowl of rice from the same people who stole our steaks off our plate, just because we’re hungry.

    • Why on earth would any poker player with an ounce of dignity or self respect (qualities you must lack) hope that the scummiest low lifes on the planet, the Nevada gambling and hotel cabals, would succeed after the AGA’s hit piece on Poker Stars to the NJ regulatory board? These are the same people who just last month tried to get sports betting kiosks banned in Vegas taverns, so that the magnates can fleece every sports bettor in the state, instead of the 98% that they are now.

      This is the problem with America. Special interests use their political influence to quash free market success, use armed Federal goons to steal their money and threaten them with indictments, and then hope that all the people they just screwed over will be gutless sheep and be thankful that a new version (far inferior) will be “legal” and “regulated”. The pharmacuticals use the FDA and congress to corner their market and fleece people, and this is sadly the norm in big business cabals these days.

      Thank God we have heroes like Michael Allison in this country, willing to stand up for their liberties, even in the face of adversity. And thank God not everyone is a gutless, spineless lamb like the poster DoubleUp28, who thinks we should be glad and overjoyed to get a bowl of rice from the same people who stole our steaks off our plate, just because we’re hungry.

      Ok Shakhtar, nobody asked for your opinions on how to fix America. Nor do I care if you think if Michael Allison is a hero and I’m a gutless lamb lol wtf. You sound like you have some serious issues btw. I’m sorry I threw out a Republican/Democrat analogy that sparked a nerve in you, but you’ll have to look past that to get back on topic you weirdo.

      Maybe I’m posting this is the wrong forum b/c I’m a cash game player and don’t think that Stars is the end all be all of poker like the rest of you do. I was stupid successful for 5 years b4 Black Friday and minimal success since due to DOJ, sites closing, afraid to have money online, slow cashouts, etc etc etc.

      When I woke up on April 29th it was the same story over and over again and nothing changed for 2 years. When I woke up on April 30th, the slightest bit of progress had been made. While it may be small, like many have said its a start.

      Obviously, the AGA is picking up right where the DOJ left things. Do you really think that the cabals and magnates as you call them are not being told what to do and the decisions to become a huge monopoly in the U.S. have not already been made??? Ohh yeah, it looks like I’m going to take my rice for dinner instead of the steak. Take a look at this: http://www.cardplayer.com/poker-news/15485-pokerstars-deal-to-buy-atlantic-city-casino-falls-apart-report. So now what? Do you plan on being stubborn and starving or do you want some of my rice?

      Bottom line is, I don’t give a shit who is successful I just want some1 to be so I can play poker again and make a shitload of money doing it in a regulated market.

      -Gutless Lamb-

    • This is the most progress we’ve seen in 2 years and people come on here bitching when they need to be supporting the shit out of it hoping that Nevada flourishes and every other state sees that and jumps on board. I don’t care what Nevada, the DOJ, or whoever did, its over and done with and theres nothing you or I can do to change that. This reminds me of the damn Republican/Democrat argument, well the President has been elected now shutup and support it.

      Seems like a good first step, and hopefully other states (like NJ did) will pass legislation as well and we will see some multi-state sites in the near future. Would be great if a big state like California, Texas, NY, Illinois, etc were next.

    • We aren’t cry babies Diver1…just angry cause of two years of complete BS!! Also, the state of NV looks like they are one of the big reasons alot of this crap came down on Stars etc. So sorry if we are not all thrilled that Nevada rolled out the first ‘regulated’ online poker site. But they also can’t take any steps in the right direction the way they are going about it in the silver state. Think about it…if Ultimate Poker/Station Casinos was able to team up with stars right now how much more do you think they stand to make even a year from now?? By bringing the giant MOST players want to play again back would make other states line up quicker i would think.

      Let me state this another way. I mean if you were Ultimate Poker would you rather make 100% of 1 or 2 million end of year or 25% of 40 or 50 million?? Numbers don’t lie and by keeping the giant out costs them a ton for many many years to come. It would be like allowing all other crappy social networks but not Facebook in your country and then wonder where you went wrong ya know. I can be completely wrong and this thing works out huge for them down the road but i don’t see how. I mean if NJ finalizes with stars soon and you are another state looking to make max value for your economy who are you going to team up with?? Easy answer to me. Have a good one!!!

      FYI…..I do completely agree with everything you said here.

    • Made USA Today front page!
      Kinda negative talking gambling addiction sitting at home in your birthday suit…but they dont have any problem letting you drink yourself to death at home.

    • Maybe I’m slow, but please explain what you mean?

      I was making a joke about their $10k guaranteed Sunday tourney…saying it will probably only cost them $9500 out of thier pockets cause they will come up short unless it is a $2k buy-in!!