One month removed from buying rival Stan James Onlinefor £19 million, Unibet continued to shovel out money. This time around, the gaming giant bought the iGame Group for €59 million. iGame is primarily a Scandinavian-facing brand, meaning the transaction will boost Unibet’s presence in that part of the world.

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eGaming Review quoted Unibet CEO Henrik Tjarnstrom as saying, “The iGame brands are well known in their local markets and we see a lot of potential by combining our bigger scale, mobile, cross channel, and product expertise with their local focus. As the majority of the iGame revenues comes from casino, our joint plan is to keep a number of these brands as a complement to our existing brands.”

iGame CEO Tommi Maijala added, “We are very happy to be joining the Unibet Group. While Unibet is larger than iGame, we share the same passion for serving our customers and improving the operations every day. Through this deal, our customers will quickly see the benefits from our ability to improve the product offering. Our ability to accelerate the growth and development of the business will also provide new opportunities for our great team.”

As we said at the top, Unibet bought Stan James Online last month for £19 million in an all-cash deal. The acquisition only covers the online portion of Stan James’ business, not its land-based betting shops. Unibet, according to eGaming Review, saw value in Stan James’ live streaming, casino selection, and mobile platform. The deal is supposed to be finalized in the second half of the year.

iGame runs sites like 24hPoker and, according to a press release PocketFives received on Friday, iGame and Unibet will operate separately for the time being: “The iGame Group will continue to function independently to the main Unibet Group and, as such, the affiliate business will not be merged and will continue to be run as two separate businesses.”

Whether Unibet is done expanding remains to be seen. At the time of the Stan James Online acquisition, its CEO proclaimed, “We get constant offers and opportunities and we have several that we’re working more or less actively on, so we’ll see when we get to that position.”

In the background of Unibet’s aggressive expansion is a forthcoming takeover of bwin.party by either 888 Holdings or GVC. The latter submitted a new bid for bwin.party on Friday. GVC owns Sportingbet and, this time around, bid “in excess of £1 billion,” according to eGaming Review, in partnership with Cerberus Capital Management, which has a stake on Gala Coral. 888 Holdings owns and operates 888 Poker.

Last month, bwin.party accepted a £898 million bid from 888, but now that agreement is up in the air.

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