A curious Tweet from Viktor Isildur1Blom (pictured) has ignited a swarm of controversy across the poker industry on Monday, as the former Full Tiltsponsored pro may have signed with Unibet, at least in some capacity. Here’s the text of the Tweet in question: “In Macau right now, but planning to play the @unibet cash game before @unibetopen at Aspers in London end of November. Looks fun!”
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It’s conceivable that there’s no connection between Blom and Unibet, as there have been no official comments from either party. In response to Blom’s Tweet was one from Global Poker Index’s Alex Dreyfus, who said, “Is @ViktorBlom (Isildur) sponsored by @Unibet now? Interesting development.”
Late last month, it was revealed that Blom and fellow Full Tilt Professional Gus Hansen had left the site as part of an overall shift in marketing strategy. A Full Tilt rep said at the time, “We can confirm that Full Tilt’s sponsorship of Viktor Blom and Gus Hansen has expired. This follows a year-long review of the Full Tilt brand and a decision to move away from Pro-centric advertising to focus on the experiences and stories of the vast majority of our players.”
Prior to Blom’s Tweet about Unibet, he hadn’t posted anything on Twitter since mid-July and hadn’t re-Tweeted anything in two months:
— Viktor Blom (@ViktorBlom) November 14, 2014
Unibet rolled out new poker software in February largely focusing on recreational players. How Blom would fit into the site, if at all, remains to be seen. His involvement could also be restricted to the aforementioned Unibet live event.
According to PokerTube, Blom’s link to a company with Swedish roots makes sense: “Given that Unibet was originally a Swedish company, the idea of this partnership makes even more sense. The Swede would certainly profit in different ways from this deal as well.”
Blom signed on to be a member of Full Tilt’s Professionals in October 2012. Hansen and Tom Dwan also comprised the team before the former left the site last month and the latter departed in late 2013.