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"In 2004 poker was in such a boom you couldn’t walk into a 7/11 without seeing a display of chips and cards and stuff like that." When it comes to the rise of poker, and more specifically online poker, few have the same perspective of Dan Goldman, the one-time Chief Marketing Officer for the, then, fledgling online poker site PokerStars. Back in the pre-Moneymaker days Goldman and his team were tasked with finding a way to not just overtake the industry-leading Paradise Poker but also, make online poker more acceptable to the masses. Goldman wasn’t just "around" for the Moneymaker effect