In Nevada, Ultimate Pokerwas the first regulated room to launch at the end of April 2013, but quickly took a back seat to WSOP.comonce that name-brand poker room went live a few months later. Living up to the old line, “This town ain’t big enough for the two of us,” Ultimate Poker closed up shop this month in Nevada, just two months removed from doing so in New Jersey.

This, of course, was good news for WSOP.com, which has shown no signs of folding even though it is not a gigantic site by any means. It was expected that Ultimate Poker’s players would move over to WSOP.com, and it appears that prediction was correct.

According to PokerScout’s Weekly Scouting Report, WSOP.com Nevada has scooped up many of Ultimate’s refugees, leading to significant boosts in the site’s traffic. WSOP.com’s cash game traffic was up 36% last week and is up 31% from the same time last year.

PokerScout’s figures have WSOP.com Nevada at 150 cash game players on average over the last seven days, tying it with New Jersey’s PartyPoker/Borgata Poker Network for the largest regulated internet poker destination in the United States. WSOP’s sister site in New Jersey has averaged 110 cash game players in the past week.

The loss of Ultimate Poker was not positive for the overall Nevada market, as PokerScout said not everyone cast off by the late poker room has jumped to WSOP.com, meaning the overall active player pool has shrunk. That said, PokerScout claimed that WSOP.com has gained 75% of the traffic lost by Ultimate Poker, although some of that could be attributed to recent cold weather in the state, which has made poker players more likely to stay home.

Colder temperatures have also helped out New Jersey’s online poker sites. The PartyPoker/Borgata Network saw a traffic increase of 9% this week, WSOP.com grew 6%, and the All American Poker Network rose 21%. In its weekly report, PokerScout offered up a graph (pictured) that clearly shows a correlation between temperature and cash game traffic in New Jersey; temperatures are at their lowest in the past year, while cash game traffic is at its highest.

While there is no timetable that has been made public, WSOP.com should see another boost at some point in the future, as it will be a charter member of the All-American Poker Networkin Nevada. 888 plans to launch the network with a new site of its own, a new offering from the Treasure Island casino, and WSOP.com, which also runs 888’s software. While the first two sites don’t currently exist, and therefore don’t have customer bases to add to WSOP.com, the added marketing will likely help grow the market.

The network will also add the three regulated Delaware sites at some point, as Nevada and Delaware inked a deal to share player pools earlier this year.

Visit PocketFives’ Nevada poker community for the latest news and discussion from Nevada players.

PokerScout’s Scouting Report is a daily newsletter for the online poker industry, with in-depth data and analysis of the market. More information can be found by clicking here or contacting support@pokerscout.com.

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