Poker pro Jason Somerville has amassed a huge following on streaming site Twitch, where he regularly broadcasts his poker play to thousands of viewers under his Run It Up brand. With his popularity growing steadily, the poker industry has taken note, and has been eager to work with the indefatigable pro and leverage the audience that he commands.

With that in mind the DeepStacks Poker Tour is partnering with the 29-year-old, and will kick off its Poker Tour Championship in Calgary, Canada, with a special Run It Up tournament.

The 11-day poker festival begins on November 25 at the Grey Eagle Resort and Casino and culminates in the C$2,500 buy-in, C$500,000 guaranteed Main Event on December 2. Somerville will stream the final table action live on his Twitch channel, while serving as an ambassador for the event. In addition to conducting Q&A’s and fan meet ups, the poker pro will be hosting a mixed game Run It Up tournament on December 1, one day before the Main Event.

“I’m incredibly excited to finally bring Run It Up to Canada as part of the DSPT Championship series,” Somerville said. “DeepStacks Poker Tour shares my commitment to hosting modern, fun-oriented, player-friendly tournaments and I’m thrilled to be bringing the final table of the $2,500 Championship event to fans around the world December 5th on Runitup.tv.”

Somerville, who boasts more than $6 million in live tournament cashes, made a name for himself on Twitch through marathon broadcasts where he simultaneously plays live tournaments, while reviewing hands sent in by viewers. To date the channel boasts over 183,000 followers and has received over 13 million views.

DeepStacks’ interest in Twitch comes as no surprise. The company’s Emmy award-winning production team has embraced new technology to create broadcasts that feature, amongst other things, 360° live streamed tournaments, complete with live chat and event blogging.

According to its creators, the DSPT was designed to reach a mainstream demographic and bills itself as the fastest-growing poker tour in the world. The organization holds events all around the globe and has already made stops in Malta, Canada and in several states throughout the US this year.

DeepStacks President Chris Torina feels that partnering with Somerville is the perfect complement to the company’s brand.

“I’ve been a huge fan of Jason’s for some time and have been actively searching for ways for us to work together,” he said. “Having Jason and Run It Up at the DSPT Championship gives us the chance to add one of poker’s unique voices to our event and allows us to showcase why DSPT has quickly become the premier mid-major poker tour in the world to a massive audience of poker enthusiasts.”