Resorts Gets Green Light for Online Casino in New Jersey

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Resorts Casino Hotel will soon become the fifth Atlantic City property to offer online gambling inside New Jersey. Resorts, which holds the distinction of being the first casino to open outside of Las Vegas, announced Wednesday that it had received a transactional waiver from the New Jersey Division of Gaming Enforcement to accept online bets at ResortsCasino.com.

The company’s internet casino product will be powered by SNG Interactive, a joint venture between Sportech PLC and NYX Gaming Group. Resorts boasts that its internet casino will feature “the largest selection of slots and table games in New Jersey.”

“As New Jersey’s first casino destination, Resorts is committed to delivering the best-in-class online gaming experience in the Garden State by partnering with gaming leaders,” said Resorts President and CEO Mark Giannantonioin a press release. “With SNG’s flexible gaming solutions and exclusive game content, we’re excited to introduce Europe’s industry-leading casino slots and table games to the United States market for the best online user experience.”

Before receiving final approval by the DGE, Resorts will offer a free play version of its online gambling suite during a five-day soft launch. If all goes well, the casino could be taking in real money bets before the end of the month.

While New Jersey regulators have given Resorts’ online casino product the green light, its poker partner, PokerStars, remains on the waiting list. Many of the state’s online gambling insiders have blamed Governor Chris Christie for delaying the launch of the popular online poker platform as a favor to Republican mega-donor Sheldon Adelson (pictured).

Adelson donated at least $150 million to his favorite GOP candidates in the 2012 presidential race. Christie, who has an eye on the Oval Office, is clearly hoping Adelson will turn on the faucet for him if he decides to make another run for President. With that in mind, analysts believe that Christie is singlehandedly delaying PokerStars’ entrance, along with the jobs the company will create, in order to bolster Adelson’s anti-online gambling campaign.

Resorts is hoping its online gambling division will help boost revenues in the face of a struggling Atlantic City market. The casino ranked last in revenue generated in 2014, raking in $139.3 million to first place finisher Borgata’s $687 million. So far, though, 2015 has been good to Resorts, which took in $45 million in January for a 6.6% year on year increase.

Giannantonio said ResortsCasino.com will feature a “streamlined process” which is unmatched in the New Jersey market. He added that the company has been closely watching the competition and has “had an opportunity to see what’s been working and maybe not working so well in the market.”

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